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In the digital landscape, the relationship between Bitcoin and traditional social media platforms like Facebook, Twitter, LinkedIn, Reddit, and more recently, GETTR, has undergone significant changes since Bitcoin's inception in 2009.
At Bitcoin's early stage (2010–2012), online communities flourished on platforms like Reddit, where early adopters discussed Bitcoin's technology, uses, and market developments. Reddit became a primary hub for Bitcoin enthusiasts, fostering grassroots awareness and user-driven education [1].
As Bitcoin’s profile rose, mainstream social media platforms recognised its cultural and financial relevance.
Twitter, for instance, became a major venue for real-time Bitcoin news, price discussions, and influencer commentary. However, the openness of social media platforms led to security issues in 2020, when a coordinated social engineering hack targeted high-profile Twitter accounts (including Elon Musk and Bill Gates), promoting a Bitcoin scam that tricked followers into sending BTC to a fraudulent wallet [2].
Facebook (now Meta) initially maintained a cautious stance on cryptocurrency advertisements and integrations, often restricting crypto-related ads to curb scams and misinformation. Over time, Facebook explored blockchain and crypto projects internally (e.g., Diem, formerly Libra) but faced regulatory and public scrutiny, making its relationship with Bitcoin more complex.
LinkedIn, on the other hand, evolved into a platform for professional networking around blockchain and crypto careers, investments, and enterprise applications. Unlike Reddit or Twitter, LinkedIn’s role emphasised industry adoption, job creation, and legitimization of crypto expertise.
The trajectory of Bitcoin and its social media interactions mirrors the broader evolution of blockchain technology from niche digital currency to major financial and technological force, highlighted by significant phases such as the Ethereum launch, ICO boom, and widespread adoption of crypto as an asset class [3][4].
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- The evolution of blockchain technology, as represented by Bitcoin, has led to a decentralized finance (DeFi) landscape where education and self-development play crucial roles, with platforms like Reddit being primary hubs for grassroots awareness and user-driven learning [1].
- In recent years, mainstream social media platforms like Twitter and Facebook (now Meta) have incorporated cryptocurrency and blockchain discussions, albeit facing challenges such as security issues and regulatory scrutiny, making the relationship between Bitcoin and these platforms more intricate [2].
- LinkedIn, in contrast, has emerged as a central platform for professional networking around blockchain and cryptocurrency careers, investments, and enterprise applications, enhancing the legitimization of crypto expertise and fostering industry adoption [3].