Used EV Market in Germany Faces Hurdles Despite Potential
The used electric vehicle (EV) market in Germany faces several hurdles, despite its potential. Buyers seek smaller vehicles but struggle with scarcity, while also grappling with charging infrastructure and information gaps.
Used EV buyers often prioritise vehicle price over operational cost savings and lower workshop expenses. They also express concerns about charging capacity, battery durability, and spare parts supply. Additionally, they expect price parity with internal combustion engine vehicles and financial advantages in running costs.
The market's leading players, such as BYD and mobile.de, are innovating to address these challenges. BYD is expanding its network and achieving sales milestones, while mobile.de offers battery certification filters to boost customer trust. Meanwhile, subscription-based models by companies like Vibe moves are emerging. However, the market has not gained momentum as anticipated, and satisfaction with dealership consultations remains low.
The used EV market in Germany must tackle demanding customer expectations, inadequate infrastructure, and information gaps to thrive. Addressing these challenges will require collaborative efforts from manufacturers, dealerships, and service providers to make used EVs a more attractive and viable option for buyers.
