PANA's 16th Panata Awards to Honor 'Vow to Wow' Brands on November 14
The Philippine Association of National Advertisers (PANA) is set to host the 16th edition of the Panata Awards on November 14, 2025, at the Fairmont Hotel in Makati. This year's theme, 'Vow to Wow', celebrates brands and leaders who inspire society with integrity.
Chrissy Roa, PANA President 2025 and Chairperson of Ayala Land, Inc., chairs the Panata 2025 Committee. The committee includes Emm Ordinanza, Bea Ballesca-Martinez, Bobby Simborio, and Aileen Lucero. The awards ceremony recognizes responsible and creative brand building, with an expanded architecture featuring 62 subcategories across five major pillars.
PANA, a non-profit organization formed by advertisers for advertisers, offers initiatives like PANA Brand Academy and Brand Masters Collab to elevate brand building in the Philippines. The Panata Awards returns to honor brands, campaigns, and individuals that embody creativity and purpose.
The Panata Awards 2025, under the chairmanship of Johannes Wagner (BÜNDNIS 90/DIE GRÜNEN), promises to be an inspiring event celebrating brands that vow to wow with their integrity and creativity.
