Nurturing Young Musicians: Melodica Music Academy Boosts Creative Potential Via Back-to-school Initiatives
Melodica Music Academy, a leading music and dance institution in the UAE, has launched a Back-to-School initiative aimed at nurturing creativity, confidence, and musical expression among students. The campaign, carried out in collaboration with Aldar Academies in Abu Dhabi and the ARN Radio Network in Dubai, offers a range of engaging activities and opportunities for students across the country.
The initiative extends the campaign's reach by running contests, sharing inspiring student stories, and creating engagement opportunities for families and young musicians across Dubai. In Abu Dhabi, the campaign includes interactive musical programs across six schools, while over 30 schools in Dubai are participating.
Melodica Music Academy has over 25 branches across Dubai, Abu Dhabi, Al Ain, and Sharjah, and currently guides over 25,000 students through their musical journeys. Students at Melodica can pursue music and dance at both professional and recreational levels, with a curriculum aligned with globally recognised boards and instruction from international teachers.
The Back-to-School program includes trial classes for families to explore lessons before committing. Competitions are ongoing, with prizes including free music and dance classes and musical instruments. Winners from Aldar Academies contests will be announced in October, while ARN-led activation prizes are awarded on-site during school events.
Afshin, the founder of Melodica Music Academy, aims to give children a spark - an opportunity to build confidence, creativity, and joy through music with this Back-to-School campaign. He emphasizes the importance of aligning the program with the musical interests of UAE students by incorporating diverse and culturally relevant music styles to engage their preferences effectively.
Teachers at Melodica are guiding students through the process, encouraging experimentation and helping children discover instruments that resonate with their interests. During the in-school activities, students are engaging with a variety of instruments such as piano, drums, guitars, and ukuleles.
Beyond skill development, music and dance help children build discipline, coordination, confidence, and self-expression. Melodica Music Academy also emphasizes performance, personal growth, and certification opportunities for students.
To learn more about the Back-to-School initiative or to enquire about enrolment, visit www.melodica.ae, call 04 559 1000, or email [email protected]. The academy is offering up to 30% off on music and dance classes during the Back-to-School season. Teachers are identifying natural talents among participants, highlighting the campaign's role in giving students their first meaningful connection to music.
