Lockdown Impact: Transformation of Video Games and Streaming Platforms in Real-Time
In a fascinating study, Raphael Leung, a Data Science Fellow at Nesta, and John Davies, a Principal Data Scientist at the same institution, have delved into the changes in digital and streaming content consumption during the Covid-19 lockdown. Their research provides valuable insights into how people have adapted to the new normal.
Their findings reveal a significant increase in the volume and frequency of digital and streaming content consumption. With lockdowns and social distancing measures in place, many older adults have embraced online cultural participation, including streaming TV and films. This shift in consumer behavior has led to a surge in the use of on-demand streaming platforms such as Netflix, Steam, Spotify, and Twitch.
The report also highlights an increase in the number of concurrent users on Steam compared to the previous two years, and there has been growth in new channels and viewers on Twitch. The usage of digital content for work, education, and social interaction has also risen as people adapted to remote environments.
Apart from the surge in on-demand media services, the researchers have observed a growth in new content types and formats, such as live streaming, virtual events, and interactive digital experiences. This shift towards more personalised content consumption patterns has led to a greater fragmentation of audiences.
However, these changes pose challenges for traditional media and entertainment sectors, as they struggle to adapt to the new consumption habits and face shortfalls in advertising revenue.
The policy briefing also outlines areas for possible policy action in Skills, Jobs, and Education within the creative industries. It emphasises the importance of addressing the digital infrastructure inequalities that exist in the UK, ensuring that everyone has access to adequate Internet speeds.
Moreover, the briefing discusses creative industries innovation in seaside resorts and country towns, and it provides recommendations for transitioning to more sustainable theatre production. The policy brief also examines international trade in the UK creative industries.
For those interested in the exact findings from Leung and Davies’ research, it is recommended to consult Nesta's official publications or directly access reports authored by these researchers. However, it is worth noting that the specifics from this particular research are not available in the retrieved documents.
In conclusion, the Covid-19 lockdown has led to a significant shift in the consumption of digital and streaming content. As we continue to adapt to the new normal, it is crucial to understand these changes and address the challenges they present.
