Latest Data and Insights on Houseplants in 2024, Including Original Research Findings
**Houseplant Market Booms Across the Pond and Across Generations**
The houseplant market is thriving, with a significant surge in popularity in both the UK and the United States. Here are some key trends and statistics that highlight the growing interest in indoor gardening:
In the UK, sales of houseplants have seen a steady increase. According to the UK Flowers and Houseplants Market Report 2021, online plant buying surged by 55% in 2021, indicating a strong consumer interest in the sector. This growth continued into 2022, with sales up by around +6.32% in May 2025 compared to the same month in 2024.
British Garden Centres sold 600,000 houseplants in 2023 alone, making up approximately 7.5% of their total plant sales. The Phalaenopsis 2-spike orchid was their top-selling houseplant, with approximately 50,000 units sold annually.
In the US, the houseplant market is equally vibrant. According to a 2019 report by the National Gardening Association, 33.1 million households participated in indoor houseplant gardening, and 66% of American households own at least one houseplant. This trend is particularly popular among younger generations, with 1 in 3 people under 40 calling themselves a "Plant Parent."
Millennials saw the biggest demographic growth in 2021 houseplant sales, with a 65% increase. Houseplants, tropicals, and succulents saw the biggest growth in garden center sales in 2021, reflecting the changing preferences of consumers.
The wellness benefits of houseplants are a major driver of this growth. 59% of plant buyers say that houseplants are important to their health and wellness, and 60-70% of plant purchasers indicate a positive likelihood to gift a houseplant.
However, not all is smooth sailing for the houseplant market. According to a Search Analysis, "houseplant" searches on Google have continued to decline in 2023, suggesting a potential plateau in the market's growth. Common plant problems, such as yellowing and browning, remain a challenge for many plant parents.
Despite these challenges, the houseplant market continues to show resilience. The market size of the U.S. plant and flower growing sector was 15.23 billion USD in 2020, and UK households purchased approximately 7.6 billion British pounds worth of plants, flowers, and other garden goods in 2021.
As the houseplant market continues to grow, it is clear that this trend is here to stay. Whether you're a seasoned plant parent or just starting out, there's never been a better time to join the green revolution.
- The growing interest in indoor gardening extends beyond just houseplants, as it also encompasses fashion and beauty, with many people incorporating green elements in their lifestyle.
- In the realm of food and drink, some creative chefs are experimenting with unconventional ingredients like edible houseplants, adding a novel twist to meals and cocktails.
- For technologically inclined individuals, smart home devices and apps are emerging that cater to houseplant care, making it easier for beginners to navigate their green responsibilities.
- In the education and self-development sector, workshops and courses are being offered to educate people on the art of indoor gardening, including topics like plant species identification and maintenance. Additionally, general news outlets and sports channels are increasingly covering the houseplant boom, showcasing it as a popular trend that crosses various demographics.
