EU's Meat-Like Terms Ban Challenged by 'No Confusion' Campaign
The 'No Confusion' campaign, led by a coalition of animal rights charities, climate organisations, and food manufacturers, is challenging the EU's proposed ban on meat-like terms for vegan products. The campaign argues that the ban could hinder consumer choice, harm the EU's economy, and clash with its sustainability goals.
The European Commission and an EU Parliament amendment propose banning the use of 29 and 17 meat-like terms respectively on vegan products. However, supporters of the ban argue it prevents consumer confusion, but studies show that consumers understand and support the use of these terms for vegan products.
Over 200 companies and organisations have launched the 'No Confusion' campaign to reject the proposed ban. The campaign asks policymakers to uphold legal precedents that safeguard transparent labelling and support innovation, sustainability, and healthier diets. The campaign's petition has received nearly 6,000 signatures in less than 48 hours.
The EU Parliament's agriculture committee has voted in favour of the ban, setting the stage for a plenary vote on October 7. The 'No Confusion' campaign is now calling on the EU Commission, Parliament, and Council to vote against the proposal and withdraw the Commission's version, citing potential harm to consumer choice, the economy, and sustainability goals.
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