Discussion on the Relationship Between Gender and Marketing Led by Prof. Vijayan
In a thought-provoking session at Hindu College, Delhi University, Professor P K Vijayan, a renowned scholar from the Department of English, delved into the intricacies of gender representation in the advertising industry.
Professor Vijayan, whose areas of expertise include masculinity, nationalism, and gender, led a discussion that highlighted the significant role of stereotypes in the portrayal of gender in advertisements, both nationally and internationally. The session aimed to question the audience's understanding of media and gender, and sparked important conversations about the physical and representational aspects of media, as well as the effectiveness of paralinguistic communication.
During the session, students of communication design were exposed to various advertisement examples, providing them with the opportunity to learn how to differentiate between them. Professor Vijayan compared the society's general operations with the representation of both genders in the advertising industry, emphasizing the restrictive viewpoint often used, primarily from the male perspective.
Examples of radio and print ads that use gender-related social concerns to influence behavior were cited, encouraging the students to critically analyze these advertisements and understand the deeper functions of advertising. Professor Vijayan's work often involves the analysis of cinema and its representation of gender, and he has co-authored several pieces on issues such as cinema, nationalism, gender, and sexuality.
Professor Vijayan has been actively involved in addressing policy changes in Delhi University, having played a significant role in initiatives aimed at transforming higher education. His work often focuses on policy changes in higher education, and he has written extensively on masculinity and nationalism.
This session offered a valuable learning experience for students, helping them understand the world of advertising and its deeper functions. Despite the responsible author of the current study on the representation of genders in the advertising industry not being specified in the available information, the insights shared by Professor Vijayan undoubtedly provided a comprehensive understanding of the topic.
In conclusion, Professor P K Vijayan's session served as a platform for open discussions and critical analysis, fostering a deeper understanding of gender representation in the advertising industry and its impact on society.
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