Discussion of Digital Media Trends in Advisory Board Meetings
In the ever-evolving world of digital media, employment trends are undergoing significant changes, shaped by rapid digital transformation, AI disruption, and evolving skill demands.
Amidst this dynamic landscape, the need for skilled professionals remains high, particularly in the production of engaging content. One crucial aspect of a job application in this field is the submission of a compelling video reel. This reel should be short, varied, and highlight the candidate's best work, with each candidate explaining their role on the project.
The video reel is of paramount importance, as it provides a snapshot of the candidate's capabilities. However, the criteria for judging the reel may be subjective, depending on the client's preferences.
In the realm of video production, experience is a valuable asset. Amy McSheffrey, a member of the institution's Advisory Board, is a testament to this. With over thirty years of experience in video production and special events, she has created many award-winning corporate videos, television commercials, and fundraising videos for clients across the country and internationally. Amy graduated from ASU's Walter Cronkite School of Journalism with a B.A. in Broadcast Production and started her career at Honeywell and Timberline Productions before launching her own video production company, Chili Pepper Productions.
The COVID-19 pandemic has brought about a new set of challenges in the video production industry. Movie crews now need an ambassador or other position to handle COVID protocols, a responsibility that is starting to fall onto the producer's lap. Candidates should, therefore, ensure they do not take credit for someone else's work or use unauthorized content, such as copy-written music or images.
The digital media industry is predominantly freelance-based, but content creators who can act as a one-man band when it comes to production are in high demand. In-demand job titles for digital media companies include Content Creator, Production Assistant, Line Producer, Editor, Designer, and Audio Technician.
Employers in video production expect an online "reel" via Vimeo or a personal webpage. Being a "jack of all trades" is a valuable asset in the digital media industry, as it allows individuals to take on multiple roles and adapt to the ever-changing landscape.
Despite the challenges posed by automation and AI, the digital media industry continues to be in high demand for companies needing marketing and content creation. The sector is expected to see an 8% employment increase from 2023 to 2033, outpacing the average across occupations.
In conclusion, as we navigate the post-pandemic digital media landscape, the importance of a compelling video reel cannot be overstated. With a focus on creativity, adaptability, and a solid understanding of the latest trends, individuals can seize the numerous opportunities that this industry offers.
[1] Source for the 21% increase in AI-related skills in SEO job postings: [Link to the source] [2] Source for the top U.S. markets for digital marketing jobs: [Link to the source] [3] Source for the 8% employment increase in the advertising, PR, and related services sector from 2023 to 2033: [Link to the source] [4] Source for the rising starting salaries for marketing and creative professionals: [Link to the source] [5] Source for the strong tech hiring trends in New York, California, and Massachusetts: [Link to the source]
- To excel in the digital media industry, combining education and self-development with a strong understanding of modern technology is essential, as indicated by the rising demand for employees with AI-related skills in SEO job postings.
- In the field of education and self-development, pursuing courses in relevant technologies can open doors to numerous employment opportunities, with industries like advertising, PR, and related services expecting an 8% employment increase from 2023 to 2033 and technology hubs like New York, California, and Massachusetts reporting strong hiring trends.
