Culture Ministry Introduces Reading Advocates Program
The United Arab Emirates (UAE) has embarked on a new initiative aimed at promoting reading culture as a cornerstone of its national development. The Reading Ambassadors Initiative brings together notable figures from various walks of life to inspire and advocate for reading among different segments of society.
Key figures in the inaugural group include Sheikha Dr. Shamma bint Mohammed bin Khalid Al Nahyan, Dr. Sultan Al Ameemi, and youth champions of the UAE Arab Reading Challenge. The initiative recognizes Reading Ambassadors in four categories: writers and pioneers, youth, volunteers, and children.
The ambassadors will propose and implement innovative projects within Ministry of Culture (MOC) libraries and cultural centers, leading impactful reading campaigns, promoting best practices, and sharing success stories. Their participation underscores the transformative power of reading in shaping a knowledgeable, creative, and culturally engaged society.
The Supreme Council for Motherhood and Childhood and the Federal Youth Authority are collaborating on this initiative. The involvement of the Supreme Council aligns with the theme of Emirati Children's Day 2025, 'The Right to Identity and National Culture'. The initiative emphasizes the importance of Arabic literacy and the preservation of national identity.
Mubarak Al Nakhi, Under-Secretary of the Ministry of Culture, has reaffirmed the UAE's commitment to making reading a cornerstone of national development. The Reading Ambassadors will be celebrated in an annual forum, and ongoing media support will be provided for their efforts.
Dedicated spaces within cultural centers will be created for sharing Reading Ambassadors' projects. The initiative is part of the UAE's broader goal of cultivating lifelong learning habits and knowledge dissemination across all generations.
The initiative aligns with efforts by entities like the Mohammed bin Rashid Al Maktoum Foundation (MBRF), which distributes books and knowledge-related projects, emphasizing reading as a key cultural value in the UAE.
While the precise inaugural list of ambassadors is not detailed in available sources, the UAE’s Reading Ambassadors Initiative focuses on empowering prominent figures to promote and embed reading across UAE society, contributing to the country’s strategic objectives in knowledge and education. For exact names and more details, checking official UAE cultural or educational portals or announcements from MBRF may provide the latest confirmed information.
[1] MBRF website [4] Knowledge Summer [4] My Family is Reading
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