Baby boomers gravitate towards these high-end wrist timepieces.
Rewritten Article:
** Titled: ** Rolex Ruling the Watch Game Across Age Groups: An Analysis by Chrono24**
Step aside affluent baby boomers, Gen Z is diving headfirst into the world of sinfully expensive timepieces. The online luxury watch marketplace, Chrono24, has dished the dirt on which brands are making waves among the different age groups. And guess who’s got the (Rolex) golden ticket?
The Swiss brand, Rolex, comes out on top almost every time, but the model of choice varies with each birth year. For Gen Z, the Rolex Datejust takes the cake in the under-30 age group, followed closely by the Omega Seamaster, Rolex Oyster Perpetual, and more Rolex models. The suprise package on this list? The Cartier Santos and the Japanese Grand Seiko Heritage Collection, making an unmatched entrance in any other age group.
Flipping the calendar
As one graduates into their 30s, the scene changes. The sporty, Rolex Submariner, and Omega Speedmaster take center stage. The luxury watch set, Gen X, shows their preferences with the Rolex Daytona and Sea-Dweller on their wishlist.
But it's not all about Rolex, right? Among baby boomers, the Patek Philippe Calatrava steals the show, boasting a price tag of between 17,000 to 42,500 euros.
The big 4-0 and beyond
The age group of 40-49 has the most diverse taste, featuring pieces from nine different manufacturers in their top ten lists, including the Breitling Superocean, Vacheron Constantin Overseas, and the IWC Pilot. Those over 60 years old lean towards the luxury class, with three models from Patek Philippe making an appearance in their top ten.
Rolex reigns, but the game's afoot
No matter your age, it's hard to bypass Rolex, but their choice model changes with the years. For Gen Z, the Rolex Datejust is their go-to, priced between 530 euros to over 6800 euros. For those aged 30 to 39, the sporty Rolex Submariner (from around 6840 euros) catches their fancy. Gen X seems to favor the Daytona (from about 12,800 euros) and Sea-Dweller (from 6935 euros). Only among baby boomers does another brand claim the spotlight – Patek Philippe with the Calatrava model.
The diversity in preferences among the older age groups suggests that watches are increasingly seen as a symbol of individuality and lifetime achievement. As Chrono24 expert Balazs Ferenczi points out, "[watches are used] as an expression of lifetime achievement and prestige."
- Gen Z's fascination with luxury timepieces extends to the Rolex Datejust, a popular choice among under-30s, with the Omega Seamaster, Rolex Oyster Perpetual, and other Rolex models following closely.
- In the 30-39 age group, preferences shift to the sporty Rolex Submariner and Omega Speedmaster, while the Rolex Daytona and Sea-Dweller are preferred by Gen X.
- Among baby boomers, the Patek Philippe Calatrava stands out, boasting a price tag between 17,000 to 42,500 euros.
- The age group of 40-49 shows a diverse taste in watches, with pieces from nine different manufacturers in their top ten lists, including the Breitling Superocean, Vacheron Constantin Overseas, and the IWC Pilot.
- Those over 60 years old lean towards the luxury class, with three models from Patek Philippe making an appearance in their top ten, suggesting that watches are increasingly seen as a symbol of individuality and lifetime achievement in older age groups.
