Axis Max Life Wins Gold for Exceptional Customer Training Program
Axis Max Life Insurance Limited has scooped Gold at the 2025 Brandon Hall GroupTM HCM Excellence Awards for its exceptional customer service training program. The winning initiative, VISHWAAS - A Customer Obsession Journey, has significantly enhanced customer operations teams' skills and mindset, enabling them to deliver outstanding customer experiences. VISHWAAS, a multi-stage blended learning program, combines classroom instruction with technology-driven online learning. This innovative approach has transformed Axis Max Life's customer service operations, equipping them with practical skills to excel in their roles. The program has been instrumental in fostering a growth mindset and deepening the company's culture of customer obsession. Axis Max Life, a joint venture between Max Financial Services Limited and Axis Bank Limited, offers a wide range of comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution network. As of FY2024-25, the company has achieved a gross written premium of INR 33,223 Cr. This remarkable feat is a testament to the success of initiatives like VISHWAAS in driving business growth. The Gold win at the Brandon Hall GroupTM HCM Excellence Awards is a global recognition of Axis Max Life's commitment to building a high-performance, customer-first organization. Shailesh Singh, Axis Max Life's Chief People Officer, expressed pride in this achievement, highlighting the company's innovative approach to talent development and employee engagement. Rachel Cooke, COO of Brandon Hall GroupTM, praised Axis Max Life's efforts, calling it a benchmark for organizational excellence and innovation.
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