Anticipated Funding Allocated for Purchasing School Supplies
In the midst of the ongoing back-to-school season, families across France are feeling the financial strain of school supply shopping. However, some are finding relief in the competitive pricing offered by online retailers.
One such family is that of Tessy Marinette, a mother of two children. Tessy was able to respect her budget while shopping for school supplies, spending 190.84 euros on 49 items. She opted to go shopping at a supermarket, but online platforms are also proving to be a viable option.
According to the Families of France association, the bill for school supplies could be lower in supermarkets. This is partly due to the use of private label/store brands, which are significantly cheaper than popular name brands. For instance, store-brand notebooks and pencils can be two to three times cheaper than their brand-name equivalents.
Tessy Marinette is one of the families receiving the back-to-school allowance this year. Another family benefiting from this allowance is that of Amélie Capron, a hostess and mother of four children. Amélie has 3 children in college and high school, which means a hefty school supply bill. She chose to shop for school supplies online, spending 401.33 euros on supplies for her children.
The back-to-school shopping season has put a strain on supply chains, with the machines in the warehouse where Arnaud Layter works struggling to keep up with the demand. Arnaud is the founder of Rentreediscount.com, an online platform that offers millions of products all year round at the best price. They buy in whole trucks and pass on promotions to customers, making them a competitive choice for back-to-school shopping.
Online shopping platforms like Rentreediscount.com offer competitive pricing by leveraging private label brands, loyalty rewards and reward points, frequent and targeted promotions, price freezes, and convenience. These strategies help them attract cost-conscious shoppers, especially younger, deal-seeking shoppers.
While online shopping offers competitive pricing, back-to-school shopping overall is more expensive compared to recent years due to inflation, trade tariffs, and supply chain issues. This context compels online retailers to strategically price and promote items to remain attractive. Despite the challenges, online shopping platforms continue to offer competitive back-to-school prices that often rival or beat supermarkets’ in-store offers.
