AARP and Amazon Team Up to Fight Fraud, Protect Consumers
AARP and Amazon have joined forces to combat fraud, with 40% of AARP's Fraud Watch Network calls coming from under-50s. The partnership has led to significant changes and resources for consumers and brands.
AARP's Fraud Watch Network receives a staggering 100,000 calls annually, highlighting the prevalence of fraud attempts and victimization. Only 15% of victims report these crimes to law enforcement, indicating a need for increased awareness and support.
Impersonation scams alone cost U.S. consumers nearly $3 billion in 2024. Text message scams resulted in $470 million in reported losses, a significant increase from 2020. These scams not only result in financial losses but also erode consumer trust in companies and can confuse victims about what's real on company websites.
Amazon has implemented changes based on the partnership, including a centralized fraud information hub and just-in-time messaging. The collaboration has led to the creation of a new Guide for Brands framework for consumer protection, shared at PROTECT 2025. AARP offers resources for brands, such as research on new scams, coalition building, website templates, and victim support tools.
The AARP and Amazon partnership aims to strengthen consumer protection measures. With 40% of AARP's Fraud Watch Network calls coming from under-50s, it's clear that fraud affects all ages. The new Guide for Brands framework and resources from AARP will help brands better protect their customers and build trust.
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